The horror film market is a strong genre which appeals to a wide range of audiences, but mainly young people. which is a strong market to appeal for as young people are usually the type of audience which will visit the cinema regular and spend a fair amount of money on.
Weakness'
The weakness' would be that this film would have a fairly low budget and wont have top Hollywood actors in, also that it may not be as well advertised against films that will be coming out at the same time.
Opportunities
- Halloween is coming up.
- Relatively wide range of audience.
- Mainly appeals to young people which is one of the best markets to appeal to.
- Low budget which makes it easier to break even.
Threats
- Other films in this genre would be coming out at the time.
- Unknown director.
- Not top actors will be in the film.
- Low budgets.
- Up against films which have much higher budgets.
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